I had the pleasure to create lettering for Wawa's Valentine's Day TV spots. The lettering was animated in house at the agency Loaded Pixel.

Agency: Loaded Pixel Creative
Client: Wawa
Art Director: Bobby Reed

Style

We wanted to keep the lettering style simple and legible but still playful enough to reflect the characteristics of the blended beverages with subtle hints of dimension and rounded characters. 

Philly

This was especially a blast to work on because in Philadelphia, Wawa is kind of a big deal.